Advertising & Sponsorship



  • Target audience includes adults 25 to 54.
  • Males comprise 60 percent of the audience and females 40 percent.
  • Viewers are upscale and educated.
  • Viewers are environmentally and socially conscious.
  • Sundance Channel over-indexes on key MRI cuts: luxury auto, fashion, financial,
    technology, premium spirits and entertainment.



Sundance Channel strategic alliances are designed to reach across multiple platforms and screens, including:

  • Sundance Channel
  • Sundancechannel.com
  • Sundance Channel VOD
  • Exclusive live screenings and events
  • In-flight entertainment
  • Eco-mmunity Green Social Network
  • iTunes, YouTube, Second Life, Yahoo, Hulu and VCast


For information about advertising and sponsorship opportunities on Sundance Channel and Sundancechannel.com please direct all inquiries to:

Kim Gabelmann
SVP, Branded Entertainment & Partnerships
IFC/Sundance Channel
11 Penn Plaza, 18th FL
New York, NY 10001
T: 646-273-3581
SUNDANCECHNLADV@ifcsun.com